The Strengthening Business Practices for Family Child Care series addresses essential concepts in the fiscal and operational management of family child care businesses. In this session, participants will develop a marketing plan and identify how to use specific marketing tools to communicate with families about their program's benefits. Topics discussed include identifying external and internal audiences, completing an environmental scan, distinguishing between features and benefits, and increasing communication with existing and prospective families. Marketing is one component of sound business practices that improves the sustainability of your family child care business.
| Andrew Brzezinski |
| Contact Hours | 3.00 |
| Training approved for |
OA-L1 |
| Registration deadline | Jan 29, 2021 |
| Number of open seats | 36 |
| Event Contact | Jennifer Berk-Hoffman |
| Contact Email | registrar@4cforchildren.org |
| Contact Phone | (937) 220-9660 x1301 |
| Target Audience | Family Child Care |
| Age Groups related to content | Infants,Toddlers,Preschoolers,Schoolagers |
| Core Knowledge Area | Professional Development |
| Child Development Associate Area | To ensure a well-run, purposeful program responsive to participant needs |
| Early Learning and Development Standards | N/A |
| Assessment Type | None |
Participants will be able to identify the external and internal audiences of their family child care business.
Participants will be able to list one feature and one benefit of their FCC home to use in marketing their program.
Participants will be able to describe two strategies to increase the retention of enrolled families in their family child care business.