The Strengthening Business Practices for Centers series addresses essential concepts in the fiscal and operational management of center-based child care programs. In this session, participants will develop a marketing plan and identify how to use specific marketing tools to communicate with families about their program's benefits. Topics discussed include identifying external and internal audiences, completing an environmental scan, distinguishing between features and benefits, and increasing communication with existing and prospective families. Marketing your program is one component of sound business practices that improves the sustainability of child care centers.
| Leslie Johnson |
| Contact Hours | 3.00 |
| Training approved for |
OA-L1 |
| Registration deadline | Mar 23, 2021 |
| Number of open seats | 35 |
| Event Owner | 4C Cincinnati |
| Sponsor Phone | (513) 758-1301 |
| Target Audience | Program Administrator |
| Age Groups related to content | Infants,Toddlers,Preschoolers,Schoolagers |
| Core Knowledge Area | Professional Development |
| Child Development Associate Area | To ensure a well-run, purposeful program responsive to participant needs |
| Early Learning and Development Standards | N/A |
| Assessment Type | None |
Participants will be able to identify two strategies for communicating with external and internal audiences.
Participants will be able to list one feature and one benefit of their program to use in marketing their child care center.
Participants will be able to describe two strategies to increase the retention of enrolled families.