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Profiles

Strengthening Business Practices Module III for Center-Based Programs: Marketing Your Program


Event Description

The Strengthening Business Practices for Centers series addresses essential concepts in the fiscal and operational management of center-based child care programs. In this session, participants will develop a marketing plan and identify how to use specific marketing tools to communicate with families about their program's benefits. Topics discussed include identifying external and internal audiences, completing an environmental scan, distinguishing between features and benefits, and increasing communication with existing and prospective families. Marketing your program is one component of sound business practices that improves the sustainability of child care centers.


Sessions / Training Location Info


Session Being Hosted At:
Virtual Training - Virtual Training Cincinnati 45212 Hamilton (directions)

Instructor(s)

Leslie Johnson

Event Information

Contact Hours 3.00
Training approved for OA-L1
Registration deadline Mar 23, 2021
Number of open seats 35
Event Owner 4C Cincinnati
Sponsor Phone (513) 758-1301

Topic Areas

Target Audience Program Administrator
Age Groups related to content Infants,Toddlers,Preschoolers,Schoolagers
Core Knowledge Area Professional Development
Child Development Associate Area To ensure a well-run, purposeful program responsive to participant needs
Early Learning and Development Standards N/A
Assessment Type None

Objectives

Objective:

Participants will be able to identify two strategies for communicating with external and internal audiences. 

 
Core Knowledge Document: Ohio's CKC for Program Administrators
 
Area: Business and Operations Management
 
Subgroup: Marketing and Public Relations
 
Competency: 1.2 Articulates the importance of being the provider of choice* and effectively communicates the quality of services provided.
Objective:

Participants will be able to list one feature and one benefit of their program to use in marketing their child care center. 

 
Core Knowledge Document: Ohio's CKC for Program Administrators
 
Area: Business and Operations Management
 
Subgroup: Marketing and Public Relations
 
Competency: 2.5 Establishes a brand identity* that fosters a consistent professional image.
Objective:

Participants will be able to describe two strategies to increase the retention of enrolled families. 

 
Core Knowledge Document: Ohio's CKC for Program Administrators
 
Area: Business and Operations Management
 
Subgroup: Marketing and Public Relations
 
Competency: 1.7 Recognizes the impact of a marketing plan on building and maintaining optimal enrollment and participation in services.

Training Organization


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