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Profiles

Cost Effective Marketing Solutions for your Child Care Program


Event Description

Are you looking for ways to improve your marketing efforts? This training will walk participants through creating a marketing plan and give them the opportunity to explore the importance of branding and using a logo.  Participants will discuss marketing materials and examine which materials are the most effective, as well as strategies for creating and utilizing quality marketing materials.  Participants will also explore how to use social media to effectively market their programs.  


Sessions / Training Location Info


Session Being Hosted At:
Archbold Community Library - 205 Stryker Street Archbold Fulton (directions)

Instructor(s)

Erin Holleran

Event Information

Contact Hours 2.00
Training approved for OA-L2
Registration deadline Aug 11, 2019
Number of open seats 10
Event Owner YWCA Child Care Resource and Referral
Sponsor Phone (419) 255-5519

Topic Areas

Target Audience Program Administrator,Family Child Care
Age Groups related to content Instructor / TA Specialists
Core Knowledge Area N/A
Child Development Associate Area To maintain a commitment to professionalism
Early Learning and Development Standards N/A
Assessment Type None

Objectives

Objective:

Participants will prepare a marketing plan for their child care program.

 
Core Knowledge Document: Ohio's CKC for Program Administrators
 
Area: Business and Operations Management
 
Subgroup: Marketing and Public Relations
 
Competency: 2.6 Develops and implements the marketing plan.
Objective:

Participants will examine branding and the importance of using a consistent logo.

 
Core Knowledge Document: Ohio's CKC for Program Administrators
 
Area: Business and Operations Management
 
Subgroup: Marketing and Public Relations
 
Competency: 2.5 Establishes a brand identity* that fosters a consistent professional image.
Objective:

Participants will discover resources for creating branded materials and compare different social media sites for marketing their programs.

 
Core Knowledge Document: Ohio's CKC for Program Administrators
 
Area: Business and Operations Management
 
Subgroup: Marketing and Public Relations
 
Competency: 2.8 Examines the effectiveness of technological resources to accomplish marketing goals.

Training Organization


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